Houston Food Bank

2022 Brand Identity, Packaging, Collateral

Houston Food Bank brand refresh updates the organization’s aesthetic based on their mission and values. The newly designed brand guidelines were key in developing custom give away packaging and applied to various spaces in the food bank’s facilities.

 

This brand refresh focuses on the fun and family aspect of the food bank. The bright colors and and the leaf icon are showcased throughout the brand. The space was to be colorful and interactive for the children to leave their mark and to know that they have contributed to their company. The care package was curated for cooks that are hired in the facility.

The brand refresh refocuses on what matters most: approachability.

The result is a fun and bright brand mark with easier layouts as well as understanding what the main focus for the foodbank is.

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