Runoff Roundup

2022 Public Campaign, Brand Identity, Environmental

Runoff Roundup is  campaign championing the community-based effort to combat flooding in Houston with rain gardens. Teams worked with the Northeast Houston Redevelopment Council and other rain garden advocates to develop the visual identity, and community, and city-wide application in their campaigns.

Runoff Roundup focuses on the cowboy ‘can do’ attitude and southern hospitality to help its community. The campaign is comprised of fun t-shirts, bandanas and cowboy slogans for the audience to take pictures during the rain garden workshops. 

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